Job Satisfaction and Employee Motivation

Content Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 *Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ *2 *Empirica*l case†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ *†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. *. *7* Google†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ *. *. *. *7 *Discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. *. *.. * *Conclusion & Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. *11 *References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. *13 A Critical analysis of work-motivation: a case study based on Google Inc. Introduction; _â€Å"Motivating people is easy but motivating people to work to the best of their abilities and directing their efforts to the goals of the organisation are the real issues and that is certainly not always easy† Mullins, L. J (Management and organisational behaviour, Pg 406, 5th Ed)_ This paper gives an understanding of the term _â€Å"Motivation†_. The term is used almost every day of our lives but not everyone know what it takes to actually practise motivating. In this case, I would be explaining in details what motivation is all about, the objectives of motivating an individual in a certain way and how the overall performance is affected. I would also be testing some motivational theories in an empirical case (Google). Here, I hope to identify the working style at Google; the nature of work, employees and the environment, what motivates and de-motivates employees and engineers at work. Organisations claim that their biggest asset or their major sources of competitive advantage are their employees but most organisations do not know how to motivate their employees. Research has shown that different organisations apply different style of motivation. We would analyse these empirical cases with the motivational theories discussed in the literature review and also analyse key motivational factors associated with our empirical case. This would lead to my conclusion and recommendation on how to effectively motivate employee to increase productivity and performance. A Review on Motivation and its theories Work motivation and employee satisfaction plays a more central role in the field of management theoretically and practically and it is indeed one of the most important factors affecting employee behaviour and performance. Managers attach great importance to this concept of management in organisational settings as an effective motivational practice on employee(s) lead to organisational effectiveness in different levels. The next question we can ask ourselves is â€Å"what is motivation? † The concept of motivation refers to internal factors that impel actions and external factors that can act as inducements to those actions Locke, E. A & Latham, G. P. (2004). This has being the universal definition of motivation but certain authors and researchers have aimed at giving the simplest definition to this concept. Mullins, L. J defines motivation â€Å"as the direction and persistence of action† (Pg 406, 5th Ed). Mullins went further to suggest that motivation is concerned, basically, with why people behave in a certain way, why people choose a particular course of action in preference to others and why they continue with a chosen action, often over a long period and in the face of difficulties and problems (pg 406, 5th ed). Atkinson defines motivation â€Å"as different factors that combine at a particular time to influence the duration, vigour, and persistence of an individual’s behaviour in a given situation (pp2, 1964). The three aspects of human actions which can be affected by motivation are intensity (effort), direction (choice) and duration (persistence) and coupled with experience and ability leads to effective performance Jindal-Snape & Snape, J. B (2006). Motivation, as a concept of management is vast in nature and indeed permeates many of the sub-field that compose the study of management e. . leadership, teams, performance management, managerial ethics, decision making and organisation change Steers, R. M & Mowday, T. R & Shapiro, D. L (2004) and this is the reason why this topic has attracted attentions from different authors and researchers in the past years. This has also led to the proposition of theories to support this managerial concept i. e. motivation. These theories are ref erred to as motivational theories. There are so many theories on motivation, each acting as a competitor to the other on attempt to best explain the nature of motivation. Within the vast number of theories, some are built on economic knowledge with a psychological understanding (Maslow, 1943) etc. Mullins, L. J suggests that all these theories are at least partially true and all help explain the behaviour of certain people at certain times but however, the search for a generalized theory on motivation at work appears to be in vain (Pg 414, 5th Ed). It is indeed because of the fact that there are no generalized or single solutions as to what motivates people or individual in organisation, that there are different theories on motivation. These theories are then divided into those concerned with identifying the needs toward which behaviour(s) is directed – content theory and those that are concerned with the dynamic, mental processes that lead to individuals following certain goals rather than others – process theory Jindal-Snape & Snape (2006). Abraham Maslow proposed the most influential and widely recognised theory of motivation. The Maslow theory of needs (1943) is the one of the widely discussed theories of motivation having proposed the hierarchy of needs. He proposed that individuals are wanting beings, who always want more and what they want depends on what they already have and these needs are arranged according to its importance in levels, hence the hierarchy of needs {draw:frame} Maslow’s hierarchy of needs (1943) Jindal-Snape and Snape (2006) suggests that according to this hierarchy, each need can act as a motivator, provided all needs lower in the hierarchy are satisfied and a satisfied need no longer act as a strong motivator. This goes to explain why individuals/employees who are not satisfied at their current position would be motivated to put in more efforts until their needs are satisfied. Maslow argued that the first three needs on the list represent deficiency needs that people must master before they can develop into a healthy personality, while the last two represent the growth needs that relate to individual achievements and development of human potentials Steers, R. M et al (2006). Mullins evaluated Maslow’s theory of needs by suggesting that individuals advance up the hierarchy as each lower-level needs becomes satisfied and therefore, managers must pay attention to the next higher level of needs in other to motivate employees if there is a change in behaviour (Pg 418, 5th ed). Abraham Maslow’s theory (1943) attracted criticism Wahba, A & Bridgewell, L (1976) for the existence of a definite hierarchy of need. In 1972, Clayton Alderfer modified Maslow’s hierarchy of needs model. He summarized the hierarchy of needs into a framework of three different classes of needs known as ERG Jindal-Snape & Snape (2006). Existence needs, which include nutritional and material requirements. At work places, working conditions and pay/wages fall into this type of need Relatedness needs, which are met through relationship with family and friends and at work places, relationship with fellow colleagues and managers. Growth needs which reflect desire for personal psychological development Fincham and Rhodes suggest that Clayton Alderfer (1972) theory differs in number of important respects to Maslow’s hierarchy of needs (pg 198, 4th Ed). They went further to say that while Maslow proposed a progression up the hierarchy, Alderfer argued that it was better to think in terms of a continuum, from concrete (existence needs) to least concrete (growth needs) and it is possible to move along it in either directions (pg 198, 4th Ed). This means that if an individual’s need e. g. growth needs seem difficult to fulfil, that creates a frustration regression that forces a shift to another need e. g. relatedness needs. Jindal-Snape and Snape suggested that ERG theory differs from Maslow’s hierarchy of needs in that it does not assume that a need is only activated if it is deficient and two needs could operate at the same time in motivational practice. Fredrick Herzberg (1966) was accredited as the founder of the second, highly influential theory to have evolved after Maslow’s. Unlike Maslow and Alderfer, Herzberg’s work was based on research where he interviewed professionals from different companies, this work he called the Herzberg’s two-factor theory. This theory consists of two factors noted from his interviews. Factors that led to employee dissatisfaction, he called de-motivators or hygiene factors while factors that led to individual/employee satisfaction, he called motivators. Fincham and Rhodes suggest that motivators involved achievements, advancement, recognition, autonomy and other intrinsic aspect of work that represent sources of satisfaction and if absent leads to dissatisfaction while the other concerned with working conditions, salary, job security, company policy, supervisors and interpersonal relations and other sources of extrinsic aspect of work were sources of dissatisfaction (pg 199, 4th ed). Herzberg’s two factor theory are also referred to as intrinsic and extrinsic motivational factors and it has being highly influential and practised. Herzberg deserves credit for introducing the field to the role of job design specifically, job enrichment as a key factor in work motivation and job attitudes Steers, M. R et al (2004). Herzberg’s two factor theory are not to be confused as being opposite of each other as Wilson, F. M suggests that the opposite of job satisfaction is no job satisfaction while the opposite of job dissatisfaction is no job dissatisfaction (Pg148, 2nd Ed). Another motivational theorist was David McClelland (1992). He based his work on the personality of individuals Jindal-Snape & Snape (2006). He identified four main motives; The achievement motive, explains our concerns for doing things better than others Power motives, desire to influence others Need for affiliation, desire to establish and have a positive relationships with people around us. Avoidance motives Very often, we hardly recognize the latter one as the top three are the most important. Mullins suggests that the first three motives correspond to Maslow’s self-actualisation, esteem and love needs (Pg 425, 5th ed) while Jindal-Snape & Snape (2006) suggests that although everyone has all needs, the strength of each need for each individual is different. They went further to say that these needs are innate and are developed relatively early in life and they remain unchanged. These motivational theories mentioned above all fall into the content theory of motivation, we have identified and elaborated on them. I would now move ahead to briefly identify some of the process theory of motivation. I will not be going into detail with the process theory of motivation as it wouldn’t be needed for the latter stages of this study. Process theories also called the cognitive theories aim at â€Å"identifying the relationships among the dynamic variable which make up motivation and the actions required to influence behaviour and actions† Mullins, L. J (Management and organisational behaviour, Pg 426, 5th Ed). Mullins suggests that it provides further contribution to our understanding of the complex nature of motivation (Pg 426, 5th Ed). Very few motivational theories fall into the category and some of these theories are Vroom’s Expectancy theory proposed by Vroom. V (1964) and then revised together with Lawler, E. & Porter, L. (1968). Goal setting theory proposed by Locke, E. A (1960s) has emerged as one of the modernised way of motivating employees Wiley (1997). This theory emerged as researchers began to discover that simple act of specifying target for behaviour enhanced task performance Steers, R. M et al (2004). Locke (1968) suggests that the logic of goal setting theory is that an employee’s conscious intentions i. . the goals are primary determinants of task-related motivation since goals are instruments that direct our thoughts and actions. Results of goals/self-regulation research indicate two critical preconditions of a positive goal-performance feedback: acceptance of goals assignment and provisions for performance feedback Wiley (1997). An Empirical Case Having discussed and understood what motivation and the related theories are all about, the next step is to identify how applicable these theories are in a real life situation especially for the purpose of this case study. Jindal-Snape and Snape (2006) suggest that to answer this sort of questions, we first need to consider the nature of the work and the environment, and then the nature of these workers themselves. About Google Google Inc. is an American public corporation. [1]Founded in 1998, Google runs the world’s most popular internet search engine. Its position has earned the organisation huge profits and given it outsize influence over the online world. It is also known for the quirky corporate culture created by its billionaire co-founder, Larry Page and Sergey Brin which includes a chaotic, campus-like atmosphere at its offices, where workers are pampered with free, chef-prepared food and other amenities. My research environment (Google) is highly engineering-driven and we all know that engineers enjoy a lot of trust, creativity and power which is very different from most jobs at a more product-driven company. Firstly, I would be giving a proper definition of what engineering is all about, the nature of engineers and what motivates them. Engineers are people who are qualified, trained professionally to engage in various branches of engineering. Wen, C. K (2007) suggests that engineers are normally assigned to problems and a specific set of goals and constraints; they find technical solution to the problem that satisfies these goals within those constraints and these goals and constraints may be technical, social or business related. Engineers solve practical problems with the aid of technological tools, mathematical and scientific knowledge which they possess. They are often confused with scientist Jindal-Snape & Snape (2006) but in essence, scientist explore nature to discover undiscovered principals while engineers apply these principles coupled with technological knowledge to solve technical problems. In the field of engineering, engineers are generally motivated by two most important factors; innovation and creativity. Engineering involves creativity as it gives engineers the freedom to engage in self-driven tasks. This can act as a very strong intrinsic motivation which it corresponds to Herzberg’s motivator in his two theories (1966). Vere, I. 2009) argues that it is implicit that creativity is integral to design innovation, and that design and the fostering of creativity should be the cornerstone of engineering pedagogy. Further, Vere, I. D suggests that creativity is of paramount importance in the engineering practice as it endows one with the insight and discipline to seek out and address problems from the boundaries of dif ferent engineering disciplines. For engineers, innovation leads to an awareness of self-importance which corresponds to esteem needs on Maslow’s (1943) hierarchy of needs. Innovation and innovativeness leads to recognition Herzberg’s two-factor theory (1966). Innovation leads to advancement which creates challenges as Jindal-Snape & Snape suggest that the rate at which science and technology are advancing provides a different set of challenges and if these engineers were to stay on top of their game, access to up-to-date equipments must be necessary and at hand. Engineers are also highly motivated through feedbacks on their innovation and products, an assured link between their efforts and outcome Jindal-Snape & Snape (2006) and researchers have also shown that this field of occupation are highly motivated by intrinsic factors than extrinsic factors. Having said all this, we would be looking at some secondary empirical data from ex-googlers relating to employees’ satisfaction, problem encountered with aim at exploring and identifying the perception of these engineers regarding the factors that motivate them. I would be discussing ways on how such problems could be minimized, motivational schemes that can be put in place to eliminate such problems. According to a blog [2] posted by an ex-googler stating his reasons why he left the search giants, he states and I quote; â€Å"For one thing, it was unlikely to initially be able to work in an area that one was passionate _about, the products and team where all interesting and exciting to work with but unfortunately, I was unable to be passionate about my particular area. This became less of an issue as time went by but for experienced engineers that have good knowledge and understanding of what they want and what sort of things they enjoy working on, this could lead to job dissatisfaction†. The same engineer and ex-googler as above went further to say that due to sheer size of code base and vast number of Google’s specific tools and frameworks; it also takes very long time to learn how to actually become productive at Google, which can be very annoying, frustrating and de-motivating at times. Another internet blog [3] from an engineer and ex-googler reports his insights about what it was really like working for Google. This particular engineer who now works for Microsoft reports that the lava lamps, organic dinner and free shuttle; hygiene factor (Herzberg’s two-factor theory, 1966) put in place to act as a source of motivation lies a company where employees end up working long hours, don’t enjoy private offices and get paid less. He also highlighted some de-motivators working for Google. _â€Å"Employees are generally in the building working long hours between 10am to 6pm and after that, most engineers spend most of their evening working from home. There are employees whose desks are literally in the hallway. Google does not place any value on past or previous industry experience but puts tremendous values on degrees especially from Stanford. Employees actually get paid less salary compared to the amount of effort put in and the quality of the health insurance is not above standards. Most employees don’t actually get a 20percent project and managers will not remind you to start one†. _ According to another internet source [4], a 20percent project is an allocation of 20percent time to every engineer and employee at Google to work on side projects and indeed great innovation come out from this provision of 20percent time e. g. -mail, Google news etc. Very few internet blogs from ex-googlers show job dissatisfaction at Google while most internet blogs and videos indeed agree that Google is indeed a very unique place to work. Engineers and employees agree that the organisation provides everything they needed to work with and be productive but it’s up to them i. e. the engi neers to take that extra mile. We have understood the theoretical aspect of motivation and we have seen some empirical cases of engineers and ex-googlers. Now, I would be analysing these empirical cases with some of the motivational theories discussed above to form a conclusion. Extrinsic Factors/Hygiene Factors (Herzberg, 1966) These factors provide less or no motivation to employees but the absence of these factors leads to a dissatisfaction in work places. In organisations, managers perceive extrinsic motivation as a motivator but in essence, they are not real motivators, rather they support the mental ability and health of these employees. Such factors include wages, benefits, company policies and administrative rules and regulation governing these employees, interpersonal relations with fellow colleagues, supervisors and subordinates, good working conditions and security. From one of the blogs above, we observed an engineer and ex-googler who was dissatisfied with the nature of the job. He emphasized on long working hours and less salary paid which does not compensate for the long hours of working. Early management theories such as Fredrick W. Taylor’s scientific management theory suggested using financial compensation to impel motivation and job performance Wiley (1997). Wiley also suggested that while controversies persisted, pay or good wages is generally valued by all employees and good wages continues to be ranked among the top five factors that motivate people in their respective jobs. Also, according to Maslow’s hierarchy of needs (1943), psychological needs are said to be the first and most important need to be satisfied and in other to satisfy this needs, good or satisfactory wage has to be paid to employees to ensure maximum productivity. This same employee identified poor working conditions as another factor that contributed to his dissatisfaction. He brought to our attention that some employees have their office desk literally on the hallway due to the fact that there were less room available. He also made mention of the company’s health insurance which was not up to standard. These factors constitute to employee dissatisfaction and change in behaviour and attitude towards work. This also corresponds with Clayton Alderfer’s (1972) existence needs which include material requirements, good working conditions and substantial pay. For these employees to work effectively and productively, this need has to be satisfied but not as much as their intrinsic needs if there exists any. Extrinsic factors could be a source of motivation for these engineers unlike scientists Jinda-Snape & Snape (2006) where salaries, incentive schemes, prospects for promotion and other extrinsic factors were not considered as motivating factors. Intrinsic factors/Motivators (Herzberg 1966) Motivational factors (Herzberg, 1966) are factors which build strong motivation and create a high job satisfaction for employees and they are directly related to the job content of any employee. Absence or decrease in level of these motivations is sure to affect the level of employee satisfaction. An observation in the internet blog from an ex-googler identifies this factor as a major contributor of his dissatisfaction at Google. He states that he was no allowed to work in an area that he was passionate about, leading to dissatisfaction. Herzberg’s two-factor theory (1966) mentions autonomy or having a responsibility as an employee to undertake personal tasks leads to job satisfaction. This need to work where one is passionate about leads to self development and achievement and this relates to Clayton Alderfer’s (1972) growth need reflecting the desire for one’s personal development. From the internet blog described above, the ex-googler and employee reports that Google does not place value on past experience. I think this statement relates to the need for recognition (Herzberg, 1966) and the need for achievement (David McClelland, 1992). These two needs both represent intrinsic factors that motivate engineers. They want to be recognized for their individual achievements as well as scientist (Jindal-Snape & Snape, 2006). Another intrinsic factor which motivates employees and engineers at Google is the nature of innovation and being innovative. From a video posted on the internet on life at Google, engineers are allocated personal time to engage in self-driven tasks which leads to side projects and occasionally transform into innovations. From the blog above, we observed that an engineer was dissatisfied due to the fact that most employees do not actually get that 20percent project and managers do not remind them to start one. This also relates to Clayton Alderfer’s (1972) growth need and desire for personal development. Analysis of Google key motivational factor Google seems to be aware of what motivates its employee to their best at work, the need to customize and individualize programs for motivation and intrinsic rewards. Individualization defines human beings as unique in different ways and Google accomplishes this individualization by allowing each engineer in the company take one day a week to work on personal related projects. This is the ultimate in individualization because it not only gives the employee the choice of choosing any projects but allows autonomy and independence in management of the project; growth needs (Clayton Alderfer, 1972). Google also identifies what motivates its employee through communicating with them and because of this communication that they are able to motivate employees through intrinsic rewards. Conclusion and recommendations Over the past years, there have been numerous surveys on what motivates employees to do their best work and in other to attain to high levels of performance; employers depend on their employees to perform at levels that positively affect the bottom line Wiley (1997). We have learnt that the various theories of motivation discussed in my literature review have various applications in managerial practices. When applying these theories practically, managers must take into consideration how each employee feel and react to their work. These employee feelings and reaction are based on their personality, characteristics, need pattern and values. It also depends on the job component, nature and role of the job, the autonomy and skills in executing the task. Managers must consider both intrinsic and extrinsic aspect of the task and apply various motivational theories when suitable. When motivating these employees with intrinsic factors, managers and employers must show appreciation and give credit to employees for their work and always praise for a job well-done Wiley (1997). Wiley also suggest that recognition and praise are probably the most powerful and efficient, yet the least costly motivational tool. Another intrinsic motivational tool that managers should apply is autonomy and employee independence. This creates a sense of moral respect for an employee’s action towards their work and creates a huge motivation and job satisfaction. Google managers should allow engineers take on projects that they are passionate about. This freedom to participate on self-driven task would create job satisfaction as human being enjoy what they love doing. Extrinsic factors are related to the content or environment in which the job is executed. Mangers and employers must ensure that employees get satisfactory wage to cater for their psychological needs which is first on the order of hierarchy, ensure that there are good working conditions, provision of tangible rewards and fringe benefits, job security, job re-design and promotion offered to act as source of motivation to employees. Promotion and growth in the organisation and interesting work are longstanding factors that motivate people to do their best work. Employers and managers should communicate with their employees often to identify their personal needs. Employee survey should be used to gain additional information from employees regarding motivational preferences and this is often what they value and lack. Wiley further suggest that if organisations adequately and regularly administer such surveys and consider their results, then perhaps they would gain a great deal on competitive advantage through motivated and productive employees. Reference Alderfer, C. P (1972) Existence, Relatedness and Growth: Human needs in Organisational settings. The Free Press, New York. Atkinson, J. W. (1964) Introduction to motivation. Princeton, NJ: Van Nostrand Cardona, P & Lawrence, B. S & Espejo, A. (2003) Outcome-based theory of work motivation. Working paper No. 495. University of Navarra, Spain. Delfgaauw, J & Dur, R. (2004) Incentives and workers’ motivation in the public sector. CESIFO working paper No. 1223. Ellers, N & Gilder, D. D & Haslam, S. A. (2004) Motivating individuals and groups at work: A social identity perspective on leadership and group performance. Academy of management review, Vol. 29, No. 3, 459-478 Fincham, R & Rhodes, P. 2005) Principals of organisational behaviour. 4th Edition. Oxford University Press Inc. , New York. Herzberg, F. (1966) Work and the nature of man, World publishing co. , Cleveland, OH. Jindal-Snape, D & Snape, J. B (2006) Motivation of scientists in a government research institute; Scientists’ perception and the role of management. Journal of management decision. Vol: 44 No 10, p p. 1325-1343. Kanfer, R & Ackerman, P. L. (2004) Aging, adult development and work motivation. Academy of management review, Vol. 29, No. 3, 440-458. Locke, E. A & Latham, G. P (2004) What should we do about motivation theory? Six recommendations for the twenty-first century. Academy of Management review, Vol. 29, No. 3, 388-403. Maslow, A. (1943) A theory of human motivation. Psychological review, Vol. 50, No. 4 , pp. 370-96. Maslow, A. H. (1954) Motivation and personality. New York: Harper & Row. Mullins, L. J (1999) Management and organisational behaviour. 5th Edition. FT Prentice hall Osterloh, M & Frey, B. S (1999) Motivation, Knowledge transfer and organisational form. Institute for empirical research in economics. University of Zurich. Price, D. (2007) A comparative Review of attributes of engineers in senior management roles. A Dissertation submitted to the faculty of engineering and surveying. University of Southern Queensland. Seo, G & Barraett, L. F & Bartunek, J. M (2004) The role of affective experience in work motivation. Academy of Management review, Vol. 29, No. 3, 423-439 Steen, E. V (2006) The limits of authority: Motivation versus Coordination. MIT Sloan school of management. Working paper 4626-06 Steers, R. M & Mowday, R. T & Shapiro, D. L (2004) The future of work motivation theory. Academy of Management review, Vol. 29, No. 3, 379-387. Van Herpen, M & Van Praag, M & Cools, K. 2003) The effects of performance measurement and compensation on motivation; an empirical study. Tinbergen Institute for economic research, Amsterdam. Vere, I. (2009) Developing creative engineers: A design approach to engineering education. ICEPDE, Brighton. UK Wahba, A & Bridgewell, L (1976). â€Å"Maslow reconsidered: A review of research on the need hierarchy theory†. Organizational Behaviour and Human Perfor mance (15): 212–240. Wen, C. K (2007) Is there any difference in CEO characteristics between government, not-for-private, publicly listed sector: Implications for engineers aspiring to become top-senior managers. A Dissertation submitted to the faculty of engineering. University of Southern Queensland. Wilson, F. M. (2004) Organisational behaviour and work: a critical introduction, 2nd edition. Oxford University Press Inc. , New York. Wiley, C. (1997) What motivates employees according to over 40 years of motivation surveys. International journal of manpower, Vol. 18, No. 3, pp. 263-80 [1] Company Information (Google), [updated Jan 5th 2010] http://topics. nytimes. com/top/news/business/companies/google_inc/index. html? scp=1&sq=google%20inc&st=Search [2] Ex-googler’s blog, 2008, on leaving Google Available at:

Kantian ethics Essay

Kant argued for the use of a normative ethical theory based around the idea that all men have a similar common goal; his theory was absolute (meaning one must follow a common set of rules no matter the scenario) and deontological (focused on actions themselves rather than the outcome of said actions). Kant advised the use of this theory despite it being a priori, meaning he had no observations or experience of the theory in practice. Kant believed that all men have duties which they ought to fulfil, not to gain a desired outcome or avoid a less desirable outcome, but simply because it is their duty. For example, if we can assume it is always wrong to kill people, it would be considered immoral to kill someone even if that action saved the lives of hundreds of people. Similarly, if you consider a foetus to be ‘alive’ then it would be immoral to terminate it no matter the affect it would have on the mother’s physical or mental health. Nearly everyone would find fault in the former, notably fewer for the latter, yet I would hope that the majority would still disagree. David Gauthier suggested that as morality is an agreed concept, designed so that people cannot run amok doing as they please with no consideration for others, an absolutist theory cannot function as rules are subject to interpretation. Let us briefly consider the foetus example once more, if the rule states that it is immoral to take a life, what should be considered a life? Does life start at conception or at birth, or maybe somewhere in between. For this reason, though an absolute theory should be applied to every situation, the rules do not necessarily mean the same thing for every single person. Kant said that in order to create a duty one had to pass it through three tests, the first of which being the law of nature. This law states that in order for something to become a duty it must be capable of being universalised, so everyone must be able to follow said duty ad infinitum. So, for example: ‘jump the queue’ could not become a duty as if everyone jumped the queue there would be no queue to jump. Though this seems sensible, it is possible that immoral acts could be universalised. For example ‘lie to people’ could be universalised even though it is a traditionally immoral act. Not only that but the rule could easily be manipulated by phrasing things differently, for instance ‘everyone called Hector Benjamin Stellyes can jump the queue’ could be universalised as it would most likely only apply to me. To counteract these faults Kant put in place a second law, the law of wills. This stated that for something to become a duty it must be desirable for the population. This rule however, also has faults. In order for a rule to satisfy an entire population (and if this theory was applied worldwide that would be nearly 7.5 billion at the time of writing) it would have to be extremely broad, leaving it open to being interpreted in drastically different ways. If the rule said that one simply had to please the majority, what happens to those who disagree? As all duties are absolute and universal, one would have to do something they disagreed with in order to be moral citizens. Kant attempts to rebuttal this with his argument that all humans still have free will, even though they should follow their duty they don’t have to; humans remain autonomous. However, some would suggest that though humans are nearly always capable of independent thought, it is human nature to be moral. A psychological study by Yale in 2013 on a number of babies that were as of yet unaffected by modern culture (they couldn’t read, speak etc.) making them almost purely instinctual showed that it is human nature to be ‘good’. If society tells you that there are a set list of moral acts, most people will conform to these acts to the best of their ability. So far, we have a set of rules and how this set of rules are constructed, so now I ask: why should anyone follow this philosophy? If we should not consider consequences when doing our duty, what reason do we have to do so? Kant believed there to be two separate reasons to perform any action: the hypothetical imperative and the categorical imperative.

Resouce Management Unit 5004 Essay Example | Topics and Well Written Essays - 3000 words

Resouce Management Unit 5004 - Essay Example Resource management is a key element to activity resource estimating and project human resource management. Both are essential components of a comprehensive project management plan to execute and monitor a project successfully. As is the case with the larger discipline of project management, there are resource management software tools available that automate and assist the process of resource allocation to projects and portfolio resource visibility including supply and demand of resources. This unit is about the generic principles, methods and techniques for planning, managing and analyzing the use of any and all resources available to the manager. This includes physical, financial and human resources, and the factors affecting their use - organizational, legal, ethical and environmental.The main purpose of this unit is to manage non- financial resource and manage financial resources.. Management is about getting thing done by other through the resources such as people equipment and materials. So these resources should be utilized to the maximum to achieve the objectives. Managers are responsible for planning, organizing leading and controlling the efforts of organization members and using all the organizational resources to achieve organizational objectives. So the need to achieve the goals from this optimum resource arose. The need for operations managers to reduce manufacturing costs, optimize productivity and improve product quality in order to stay in the market has become imperative. Operations management is the management of direct resources such as machine, material and manpower which are required to produce goods and services. It involves planning, operating, controlling, directing and coordinating all the activities of production systems, which convert resource inputs into services. The transformation process helps the operation manager an immediate sens e of the importance of having the right resources in place whenever required. In most of the private sector companies outputs are given more importance than inputs. 1.2 Explain the process of planning resource use to achieve the objectives Planning process The strength and weakness has to cover the organization's products or services, people, resources and should examine the structure of the organization and ability of the organization to cope with the change. Market segment analysis is the useful technique for looking at products or services as it focuses its attention on markets and their potential. Different factors are considered for each market segment. The market segment analysis covers market share, profitability, reliance on segment, geographic spread, size, skills, market emphasis, and style and future intentions. Planning processes is important in an organization for the following reasons Extension organizations have too few financial resources, given the nature and size of their missions and many of them doesn't know to use in an appropriate manner Managers and other staff members do not know how many resources are available for use in dealing with a particular problem or program activity. Many of them do not know the costs of carrying out various activities or whether a particular approach is a cost-effective way to deliver programming. Money may be committed almost totally to salaries, leaving little to cover operating and other costs. Financial allocation decisions are made by people who are not in a

Marketing Strategy and Success of Nokia Term Paper

Marketing Strategy and Success of Nokia - Term Paper Example The Finnish company Nokia has gone through significant transformational changes since its inception over 150 years ago. Growing from a small company to a mobile phone manufacturing giant that is today, Nokia has had difficulties in its growth process. Venturing into different industries, Nokia has over time managed to survive through the years. The company has engaged in businesses such as rubber boots manufacturing, car tires manufacturing, and even TV sets (Harms, et al p. 132). Over time, Nokia has grown to become the biggest cell phone manufacturing company it is today connecting over 1.3 billion people globally through its handsets and the recently launched smartphones (Stole 2006, p. 6). Â  The company sells its products in about 150 countries globally and directly employs about 101,982 people in about 120 countries. Despite the company’s success in the cell phone business and its market leadership, it is fast losing to other more innovative and competitive companies su ch as Samsung and Apple. According to Williamson (2012, n.p.) in some of the traditionally markets known as Nokia’s dominant markets such as Europe, its own home country, the company is fast losing to its biggest rival Samsung. The loss of the smartphone business for the company has contributed to the slump in the company’s revenues. The company’s recent reduction in its profitability and revenues can attest to this trend in business (Chikezie 2011, p. 6). In an effort to win back its lost market share, Nokia in 2011 got into a partnership with Microsoft in order to manufacture smartphones running on a windows operating system (Wingfield 2013, web). However, the deal did not pay off much, as Microsoft finally acquired Nokia, hence taking over the business as part of a Microsoft business. This is in a bid to help the company regain its market through different management. However, this proves unlikely, if Nokia’s strategy does not focus on low-end phones.à ‚  

Operations management Essay Example | Topics and Well Written Essays - 500 words

Operations management - Essay Example lity goals; and the people assigned to the project receive the motivation, direction, and information needed to do their jobs†. (from the text, p.49) The Project Manager will have to consider the pros and cons of different features and options and will have to decide to retain some while discarding others. Once the design is approved, detailed planning begins. At this stage, â€Å"business benefits, project objectives, requirements, governance, scope and project management methodology are all agreed upon†.(www.businessperform.com, 2011) The PM also sorts out common ethical issues faced by project teams at this stage, and prepares the Work Breakdown Structure (WBS). During the Scheduling phase, sequences and time allotment are given to all project activities. The PM decides the optimal time allocation for each activity/task and will accordingly delegate people and resources towards its execution.

Auschwitz Research Paper Example | Topics and Well Written Essays - 1000 words

Auschwitz - Research Paper Example Auschwitz is enough reputable for its concentration camps and gas chambers used to kill people, however, the number of people murdered at this location is still unknown. Auschwitz contained gas chambers and prison cells that were used for discharging gas and confining prisoners and were made the prison house of Jews as well as non-Jews (Gutman and Berenbaum 119). This paper analyzes the place as an extermination place and evaluates the information given for Auschwitz. Auschwitz as an extermination place was constructed especially for prisoners and gas chambers were there for exterminating the prisoners. The gas discharged inside the gas chambers due to which, the people held as prisoners inside the gas chambers got suffocated and poisoned because of the discharged gas (Cesarani and Kavanaugh 67). As discussed in the introduction that Auschwitz was divided into three sections, out of which, Auschwitz I was the main camp and the remaining two were its extensions. Auschwitz I was used a s administration camp and all the actions related to prisoners were controlled from this place. The prisoners were made to work without giving any heed to their physical condition. Not only Jews but also non-Jews were exterminated in these camps (Cole and Smith 1992). In my opinion, the camps that were constructed were made for punishing prisoners and this punishment was very severe as prisoners were not only enforced to do hard jobs but also murdered during their confinement. There were no rules or regulations regarding the prisoners and they were deprived of their due rights. The people who say that all these extermination stories are wrong are not right as there were many proofs for massive extermination of people. The main camp, Auschwitz I was already present in the area before World War II and was used as barracks for Polish army (Gutman and Berenbaum 136). The people who were kept in prison were required to do rigid jobs with no hygienic care due to which, death rate of priso ners started to augment. According to Wittmann (2003), the most awful attitude was kept with prisoners who were Jews or Soviets and special marks were also printed on their clothes to categorize them separate from others (82). Some special blocks were assigned for prisoners with more severe crimes and the prisoners were not allowed to sit, as they were to stand all nights and work all days. Prisoners were also deprived of any food or water until they got dead because of unavailability of food and water. Along with these kinds of ill-treatment with the prisoners, the prisoners were also gathered and gassed by discharging Zyklon B from the ceiling (Cesarani and Kavanaugh 141). Therefore, not only gas chambers but also other ways of killing people were utilized. Like the first main camp, the extended camp, Auschwitz II or Auschwitz-Birkenau was also used for holding prisoners captive and for murdering them. Auschwitz-Birkenau was constructed larger than the main camp and was mainly use d for gassings as gas chambers were created there for prisoners and the gas that was used was Zyklon B (Rees 49). According to Rees (2005), the gas chambers were constructed with bricks and were named on the basis of the color of bricks used for constructing the chambers such as there were ‘Little Red House’ containing red bricks and ‘Little White House’ containing white bricks (54). The chambers were locked with air tight doors and any opening was ensured to

Law of Evidence Essay Example | Topics and Well Written Essays - 1500 words - 3

Law of Evidence - Essay Example This is the case with Carrie, because she has admitted under cross examination that she had made one prior false complaint of rape against another man. Therefore, in the interest of preserving fairness and equity to the defendant in the case, the Judge may have to issue a warning to the jury to exercise caution. Moreover, the content of his warning should also take into account the fact that she has made a prior false complaint. Therefore, the judge may warn the jury to exercise caution and may suggest to the jury that they look for supporting evidence before arriving at a decision basely solely on Carrie’s evidence. (b) If Carrie had indeed been raped, she would have mentioned it to her friend Eva whom she saw first after the incident, but her response when Eve asked if she was all right was â€Å"sure, why not?† This further substantiates the grounds that Carrie is an unreliable witness The prosecution is likely to argue against the issue of a Manjukola warning. They are likely to state that the entire question of corroboration warnings which purportedly allowed protection for defendants was done away with by the Criminal Justice and Public Order Act of 1994. The reason for this was the complexity they brought into judicial proceedings and their tendency to confuse judges. Therefore they are likely to argue that Carrie’s interests will be compromised and the jury will be unnecessarily prejudiced through the issue of a Manjukola warning which is not necessary. 2. The two major issues that arise with this scenario are (a) Stefan’s silence in Court especially in connection with his alibi which could establish innocence and (b) the need for protection of the young witness Ingrid who has been threatened. Stefan will be treated as a competent witness for himself but not as a compellable witness. Therefore, he will be

Evaluate Sainsbury plc's financial strategy Essay - 2

Evaluate Sainsbury plc's financial strategy - Essay Example Sainsbury's is headquartered in Holborn Circus. To ensure that its products are effectively distributed in the local and neighboring markets, the supermarket has established a number of subsidiaries in the UK market. Under the leadership of David Tyler and Justin King the company chairman and chief executive respectively, Sainsbury’s has more than 150,000 employees. This has resulted to a significant increment on the company revenue that stood at ?21.102Â  billion in 2011. This paper, evaluate Sainsbury plc’s financial strategy by analyzing its financial performance in the last few years. To expand its customer’s base and generate more revenue that is needed to undertake its operations, Sainsbury's has opened a number of stores, supermarkets and a significant number of hypermarkets. To ensure that the supermarket is financial strong to cater for its short-term and long-term liabilities, Sainsbury's operates Sainsbury's Bank whose key objectives is to sell financ ial products. One of the major factors that Sainsbury's has adopted to enhance its financial performance was the formation of a joint venture with Lloyds Banking Company among other firms. Major strategies that Sainsbury's has adopted to strengthen its financial position is merger and acquisitions (Adizes 35). As depicted earlier, the supermarket generated total revenue of ?21.102Â  billion in 2011. ... ncial Statement 2012 indicate that as a result of the increase in the investment, the net debt of the company increased from ?1,814 million in 2011 to ?1,980 million in 2012. This was however, offset by reasonable cash that was generated from leasebacks and sales. Table indicating cash generated from operations and net cash from operating activities by Sainsbury’s in 2011 and in 2012 financial years. Figures are in ? million. Cash generated from operations 1291 1388 Interest paid (142) (126) Corporation tax paid (82) (158) Net cash from operating activities 1067 854 Net cash used in investing activities (883) (902) Issue of shares proceeds 14 17 New debt 391 45 Borrowings repayments (65) (79) Dividends paid (285) (269) Source- Sainsbury’s Annual Report and Financial Statement 2012 Financing of Sainsbury operations According to the board of the directors, Sainsbury’s is focused at effectively managing its finances by maintaining appropriate stand-by liquidity, red ucing the risks of refinancing and diversifying the sources of funds. Two of the major long-term loans that are vital in the operations of Sainsbury’s include loans of ?1,036 million and ?843 million that are due on 2018 and 2031 respectively. The company has provided its property assets as the security for the loans. Other key sources of funds includes unsecured loans of ?499 million, finances leases of ?143 million, and convertible bonds issued to the public amounting to ?190 million. Based on the profitability of the company, the board is focused at repaying the loans in the next five years. In order to have adequate cash to cater for short term and urgent liabilities, Sainsbury’s maintains a revolving credit facility amounting to ?690 millions (Modigliani and Miller 263). According to the 2012

E-Marketing Research Paper Example | Topics and Well Written Essays - 250 words - 1

E-Marketing - Research Paper Example Another trend that that has positively impacted online exchange is the fashionable rise in popularity of 3-G Internet-enabled phones. These phones enable users to access all online social networks, from any part of the globe, through the Worldwide Web. This development has in turn impacted online exchange positively by giving online exchange a broader, more universal scope. According to Circle, no longer should the marketer in San Francisco view his market as his immediate surroundings. Instead, these social networks universalize his merchandise and market as peer groups discuss his products (27). These trends can be ranked as most impacting on several counts. First, the issue of peer groups helping in market segmentation cannot be sidestepped because market segmentation helps identify the needs of the market and sections of the market. Any marketing strategies that do not factor specific needs of the market are set for failure. Secondly, the universalization of the market through aids such as the Worldwide Web and 3-G Internet-enabled phones will help the marketer advertise his products easily and ultimately increase his market

MODIGLIANI AND MILLERS ADVICE ON DEBTS IGNORED BY COMPANIES Essay

MODIGLIANI AND MILLERS ADVICE ON DEBTS IGNORED BY COMPANIES - Essay Example The split between the Shiism and the Sunnism has been based on an ideological aspect that still exists. This separation, nevertheless, has been unbreakable by the national, the ethnic, political, socio-political, social, and yet economic partitions in the context of the Islamic world. It has also been influenced during historical times in cases of some Islamic rulers, Islamic politicians as well as Islamic colonialists to provide their own direct interest (Haji-Yousefi, 115). Due to all these social, political and economic reasons it has also been argued that the division between these two branches of Islam is still at large in the world. This division is also cultural in the sense that the cultural aspects of Islam from the point of view of these two divisions are regarded to be different at significant level. Also the economic orientation of these two branches and the interest of Islamic people are still so much dominant that the difference has become almost impossible to ignore (H aji-Yousefi, 115). Answer 2: To be certain, globalization has been regarded as a compound occurrence, which includes a great diversity of propensities as well as movements in respect to the economic, social as well as cultural areas. It has been a multidimensional nature and therefore does not provide itself to the distinctive definition. For the purpose of ease, it can be described as rising as well as intensified streams between nations of ‘goods, services, capital, ideas, information and people’ that produce different cross-border addition of a number of social as well as cultural activities. However, in the context of the developing countries, this is creating significant amount of negative effects on the societies of these countries. These countries are largely losing their respective social identity. This is revealed by the fact that globalization is incorporating greater number of people having different social aspects and activities which are creating divergence among the local peoples’ social identity (Bertucci and Alberti, 1). Also the existence of globalization is creating negative effects on the social organizational structures of developing nations. Transfer of old and used technologies from the developed part of the world to developing countries are creating detrimental effects

To Kill a Mockingbird by Harper Lee Essay Example for Free

To Kill a Mockingbird by Harper Lee Essay The novel that has inspired me the most is To Kill a Mockingbird by Harper Lee. I first read the book when I was thirteen years old. Since then, I have reread the novel at least twice a year. There are many features of the novel that has touched me in a profound way. However, there is one aspect that distinguishes this book as my absolute favorite and as the novel that enthuses me: its description of courage. The honorable feature that the novel contains that most inspires me is its truly unique portrayal of courage. The main character, a lawyer named Atticus Finch, states that, â€Å"[Real courage is] when you know youre licked before you begin but you begin anyway and you see it through no matter what. You rarely win, but sometimes you do.† In other words, true courage is trying to do what is right even if you know you are most likely going to lose. Indeed, Atticus does just that. In a town located in the Deep South during the 1930s that is highly prejudiced against African Americans, Atticus defends an innocent black man accused of rape by a white man and his daughter. In the months leading up to the trial, Atticus and his family, specifically his children, experience resentment from the townspeople. Atticus himself realizes that, â€Å"[he] won’t win.† Despite this, Atticus presses on, but ultimately, he loses the case. Inspiringly, even though Atticus knew he would not win the case, he tried anyway because he knew it was the right thing to do. Because of its inimitable portrayal of courage, To Kill a Mockingbird is the book that inspires me most. I can only hope when I am faced with an ethical dilemma that will affect my family and me negatively, that I will have the courage to do what I know to be morally right.

The History of English Legal System Essay Example for Free

The History of English Legal System Essay I would like, therefore to discuss about the History of The Juries System, the roles and the composition of Juries System on how it was brought to the ENGLISH LEGAL SYSTEM. Firstly the modern jury derives out of the ancient custom of many ancient Germanic tribes whereby a group of men of good character was used to investigate crimes and/or judge the accused. The same custom evolved into the Vehmic Court system in medieval Germany. In Anglo-Saxon England, juries investigated crimes. After the Norman Conquest in 1066, some parts of the country preserved juries as the means of investigating crimes. The use of ordinary members of the community to consider crimes was unusual in ancient cultures, but was nonetheless also found in ancient Greece. The modern jury trial evolved out of this custom in the mid 12th century during the reign of Henry II. Juries, usually 6 or 12 men, were an ancient institution in some parts of England. (Henry II 286) Members consisted of representatives of the basic units of local government—hundreds (an administrative sub-division of the shire, embracing several vills) and villages. Called juries of presentment, these men testified under oath to crimes committed in their neighborhood and indicted. The Assize of Clarendon in 1166 caused these juries to be adopted systematically throughout the country. The jury in this period was self-informing, meaning it heard very little evidence or testimony in court. Instead, jurors were recruited from the locality of the dispute and were expected to know the facts before coming to court. The source of juror knowledge could include first-hand knowledge, investigation, and less reliable sources such as rumor and hearsay. Between 1166 and 1179 new procedures including a division of functions between the sheriff, the jury of local men, and the royal justices ushered in the era of the English Common Law. Sheriffs prepared cases for trial and found jurors with relevant knowledge and testimony. Jurors found a verdict by witnessing as to fact, even assessing and apply information from their own and community memory — little was written at this time and what was: deeds, writs, were subject to fraud. Royal justices supervised trials, answered questions as to law and announced the courts decision which was subject to appeal. Sheriffs executed the decision. These procedures enabled Henry II to delegate authority without endowing his subordinates with too much power. (Henry II 293) In 1215 the Roman Catholic Church removed its sanction from all forms of ordeal — procedures by which suspects were tested as to guilt (e. g. , the ordeal of hot metal was applied to a suspected thief by pouring molten metal into his hand, if the wound healed rapidly and well, it was believed God found the suspect innocent, if not then guilty). With the ordeals banned, establishing guilt would have been problematic, had England not had forty years of judicial experience. Justices were accustomed to asking jurors of presentment about points of fact in assessing indictments; it was a short step to ask jurors if the accused was guilty as charged. (Henry II 358) An early reference to a jury type group in England is in a decree issued by Aethelred at Wantage (997), which enacted that in every Hundred the twelve leading thegns together with the reeve shall go out and swear on the relics which are given into their hands, that they will not accuse any innocent man nor shield a guilty one. The resulting Wantage Code formally recognized legal customs that were part of the Danelaw . The testimonial concept can also be traced to Normandy before 1066, when a jury of nobles was established to decide land disputes. In this manner, the Duke, being the largest land owner, could not act as a judge in his own case. [ One of the earliest antecedents of modern jury systems are juries in Ancient Greece, including the city-state of Athens, where records of jury courts date back to 500 BCE. These voted by secret ballot and were eventually granted the power to annul â€Å"Unconstitutional Law†, thus introducing judicial review. In modern systems, law is self-contained and distinct from other coercive forces, and perceived as separate from the political life of the community, but all these barriers are absent in the context of classical Athens. In practice and in conception the law and its administration are in some important respects indistinguishable from the life of the community in general. In 1730, the British Parliament passed the Bill for Better Regulation of Juries. The Act stipulated that the list of all those liable for jury service was to be posted in each parish and that jury panels would be selected by lot, also known as sortition, from these lists. Its aim was to prevent middle-class citizens from evading their responsibilities by financially putting into question the neutrality of the under-sheriff, the official entrusted with impaneling juries. Prior to the Act, the main means of ensuring impartiality was by allowing legal challenges to the sheriff’s choices. The new provisions did not specifically aim at establishing impartiality, but had the effect of reinforcing the authority of the jury by guaranteeing impartiality at the point of selection. The example of early 18th century England legal reform shows how civic lotteries can be used to organize the duties and responsibilities of the citizen body in relation to the state. It established the impartiality and neutrality of juries as well as reiterating the dual nature of the citizen-state relationship 1 CRIMINAL TRIALS -juries hears 1% of criminal cases -tried by 12 jurors and a judge in Crown Court -Juries are Sole Arbiters of Fact (Bushell’s’ case, which will explained below) -Juries decides whether the defendant should be found guilty or not guilty CIVIL TRIALS -Juries in civil case has declined less than 1% -tried by 8 jury in (County Court) and 12 Jury in (High Court) juries were restricted to 4 areas; defamation, malicious prosecution, fraud and false imprisonment -Juries decide the defendant liability and the amount of damages to be awarded A Basic Summarisation of the Different Trial and their role held by the Jury Nevertheless, the independence of the jury has given recognition from the case of Bushell’s Case (1670), this case established that the jury were the, â€Å"sole judges of fact, with the right to give a verdict according to their conscience, and could not be penalized for taking a view of the facts opposed to that of the judge†. This case was a benefit to the legal system, as previously judges would try to intimidate or even bully juries into convicting a defendant, particularly where the crime had political implications. Therefore the importance of the jury system is that it could acquit a defendant, even when the law demanded a guilty verdict and it showed defendants that the trial by jury was not only a protection against injustice but also a loophole whereby real criminals could escape from â€Å"2. Besides that this rule remains today with a more modern examples stating that judges must respect the independence of the jury as in R v McKenna(1960) this case† the judge had threatened the jury, who had been deliberating for about two and quarter hours, that if they did not return a verdict of guilty within another ten minutes they would be locked up all night†, hence Justice Cassels stated it is a cardinal principle of our criminal law that in considering their verdict, concerning as it does, the liberty of the subject, a jury shall deliberate in complete freedom, uninfluenced by any promised, unintimidated by any threat, because they still stand between the Crown and the subject, and they are still one of the main defences of personal liberty†3. The Jury System is considered as a need because it is a significance part of the English legal system, although only a minority of the cases is tried by the jury in these days. In a sense it plays an important role in ensuring that the criminal justice system works for the assistance of the public rather than for the benefit of disproportionate leaders. It promotes not only a fair criminal justice system but also a healthy society, where political leaders cannot misuse criminal justice system to silence their opponents, hence according to LORD DEVLIN which he has wrote on 1956 â€Å"trial by Jury is more than an Instrument of Justice and more than a wheel of the Constitution; it is the lamp that shows that freedom lives†4. Moreover, as many scholars and practitioners have commented over the centuries, the common law jury that develops in Britain was branched in other parts of the world as a UNIQUE INSTITUTION. Therefore Juries are, it brings all together a small group of lay people whom are assembled on a temporary basis for the purpose of deciding whether an accused person is guilty of CRIMINAL act or which of two sides should prevail in a CIVIL dispute. Hence, the jurors are untutored in the formal discipline of law and its logic, besides that they hear and see confusing and challenging evidence and they were provided with instructions, most of the time only in a oral form, about easily understood legal concepts and sent into a room alone to decide a verdict without further help from the professional persons who developed the evidence. 5 Therefore the Juries service is a public duty that citizens should readily undertake, in practice, it is made compulsory, and failure to act/perform one’s civic responsibility is subject to the sanction of a ? ,1000 fine. Now, we may examine the eligibility and the selection process of the Juries, since it has also certain requirements need to be fulfilled. The basic requirements for a Jury Service are that a person must be aged between â€Å"18-70† and must have been a resident in the United Kingdom for atleast 5years. Therefore jurors are selected at random from the electoral register, which is the responsibility of a Central jury Summoning Bureau (CJSB) and the name are generated by the computer, for those who are not registered to vote and the homeless will not be selected. After the selection process, more than 12 people will be called by the Summoning Officers to be â€Å"officially† selected as the ‘panel’ of the case, but according to some certain circumstances those people are excused or disqualified for the certain reasons†¦. On the part of the excusals, those whom prior to the Criminal Justice Act 2003, such would be â€Å"The Juries Act 1974† stated those whom are eligible for excusals are those being part of a profession such as legal professionals, Member of Parliament and Doctors, but as result of Para 3 of Schedule 33 to the Criminal Act 2003,has removed the members of the judiciary and lawyers from the classes of those ineligible to eligible to serve as a Juries which can be seen in the case of R v Abdroikof (2007) and R v Williamson (2007), besides that, the AULD REVIEW recommended that everyone should be eligible except for those who are mentally disordered, those who have criminal conviction for more than 5 years. Evaluating whether the Jury System is an Outmoded Method of Determining Judgments and whether It should be removed or reformed To answer the following question that rose above, we should weight up the â€Å"arguments for and against† the Jury System in the English Legal S ystem. Firstly, there are several arguments for the Jury system in England that I would like to raise†¦. According to (Spooner,1852) â€Å"The central plank of trials within a jury based system is this: No free man shall be captured, and or imprisoned, or disseised of his freehold, and or of his liberties, or of his free customs, or be outlawed, or exiled, or in any way destroyed, nor will we proceed against him by force or proceed against him by arms, but by the lawful judgement of his peers, and or by the law of the land . 6 For an illustration, the Jury System reflects a democratisation of justice compared to a purely judicial system, it is merely necessary to consider the Socratic judgments of antiquity, or the very wide latitude given to Japanese judges today. The freedom of action and interpretation that is held by one individual in these cases has two primary problems. Firstly, justice is hugely dependent on the competence and impartiality of one person, with a single point of failure for corruption to be introduced. Secondly, judges have been of high social status throughout history, and thus can be criticised as having a possible lack of intuition and empathy with poorer defendants. This illustration is a practical example for the need of the Jury system. In addition, the jury is likely to have a greater experience of contemporary cultural trends and pressures then a judge who has spent 30-40 years in intense study of the law, and a correspondingly greater understanding and empathy with the actions of the parties involved in the case. A jury also often has far less of a stake in political issues†¦. Moreover the United Kingdom does have a somewhat unhappy history relating to judge-only proceedings, through the actions of the Northern Ireland Diplock courts. The Diplock courts were set up in 1972, with the brief of effectively intervening against terrorism. This very assumption could be seen to reflect the view that a purely judge based system was more likely to convict in these cases, and thus reflects the importance of jury trial in other cases. The Diplock courts, as might have been expected, then proceeded to be involved in several extremely contentious convictions, notably that of Christy Walsh. In this case, several sections of the trial were criticised for unfairness during the trial itself, with the defence faced by a judge apparently uninterested in this (British Irish Rights Watch, 2006)7. Therefore the Jury system could be fresh defence of injustice. According to Peter Jefferson, â€Å"We all know that permanent judges acquire an esprit de corps; that, being known, they are liable to be tempted by bribery; that they are misled by favor, by relationship, by a spirit of party, by a devotion to the executive or legislative; that it is better to leave a cause to the decision of cross and pile than to that of a judge biased to one side; and that the opinion of twelve honest jurymen gives still a better hope of right than cross and pile does. †8, this can be easily illustrated by the role of Lord Chancellor is the head of the judiciary and has a major role in the selection of judges, however he is also a member of the cabinet and the position is a political appointment decided on by the Prime Minister and the position has been strongly criticised as being involved in too many different functions of the State, besides that It has also been suggested that the Lord Chancellors selections of judges and also his special adviser could be biased because Lord Chancellor selected his special adviser from a small group he already knew, comprised mostly of white males.

The Evolution Of The Food And Beverage Industry Marketing Essay

The Evolution Of The Food And Beverage Industry Marketing Essay The evolution of the food and beverage industry in tandem with restaurants can be said one of the most fundamental inceptions of all time. According to Kiefer (2002, p.58), Paris is often cited as the birthplace of the modern-day restaurant, but restaurants existed long before the French Revolution in other locations when economics and social mores made them feasible. He continues by saying that as of today, there are millions of restaurants across the world that offer variant types of food, services and experiences as opposed to limited scope of the original restaurants (p.58-60). Nonetheless, it is vitally inherent to note that in spite of the monumental positive steps that have been made in this industry over the recent times; much more still needs to be done so that restaurants achieve their full potentiality in the present world (Morgan and Watson, 2007). It is for this reason that there has been an increasingly popular need for marketing of restaurants in particular and food industry in general. In respect to that, Warden and Martens (1998) say that over the recent times, Marketing and advertising have developed as industrial applications of socio-scientific techniques of data gathering and analysis for the purpose of selling commodities. And in order to do this marketing, it is fundamental to establish the important precepts that of restaurants so as to adequately plan do the marketing. It is for this reason that this dissertation proposal focuses on concisely outlining the roles that food and experience play in marketing. Then based on the findings whic h are drawn from a wide range of write-ups by numerous authors; we will be able to know which of the two precepts (food and experience) should be increasingly used by restaurants owners to market their food joints in their websites. Aims and objectives of the proposal To establish which of the two precepts (food and experience) is most important and intrinsic in website marketing of a restaurant to its targeted public. To find other essential contributing factors that concurrently complement the roles of food and experience in the marketing of a restaurant through a website. To investigate how food and experience are represented on restaurant website for their promotion. To determine how competition may be handled in restaurant marketing website for food and experience. Notably, all the above aims and objectives are based on the literature reviewed below. 3.0Literature Review Web marketing has become very important in our modern world of new technology. Web marketing also known as internet marketing, online marketing, digital marketing or e-marketing is defined as marketing which is probably done through the e-mail and media which is wireless. Electronic customer relationship management system is considered as internet marketing. Media is placed in varying stages of customer circles referred to as circles of customer engagement using search engines. Marketing reports show that 80% of customers use internet search to locate for restaurants located locally. An estimated 50% of the customers view menus, reviews, pictures in the internet to locate for restaurants. Companies need to have well and easily navigated restaurant websites to market themselves locally and nationally. The main objective is to ensure the web site should increase the number of customers and increase the sales. A restaurant company that faces stiff competition can use websites to earn reputation in the market. Social networking is effective tool in marketing restaurants. Marketing specialist or the owner can prepare a blog containing the recent trends in the restaurant. Book marking is used to create a large online space for the restaurant. Company can create a review site and pay some people to comment negatively or positively about the restaurant. Customers feel honored when given a chance to voice out their ideas and thoughts about the restaurant. This can attract customers to the hotel because they think they are stake holders of the restaurant. News letters can be printed to depict the restaurants latest advertising, promotional and performance trends. Customers will tell others about the restaurant and reduce extra costs of advertising because advertising by word of mouth is very important in the field of business. Companies should hire marketing firms to market their restaurants online. Clear details of the restaurant should be provided online. They include menu offerings, telephone number, and address and restaurants history. Many people visit the website nowadays and your restaurant can attract people from different regions of the world. The restaurants website can be made available both offline and online. Changes to the restaurants web site should be made gradually. 3.1 Advantages of online restaurant marketing Cheap as compared to traditional methods of advertising like use of radio, news papers, magazines and bill boards. Reaches so many customers world wide using the internet. Quick and effective for customers who frequently use the internet. Helpful in reducing competition among other restaurants using web marketing. 3.2 Disadvantages of online restaurant marketing In applicable when customers dont have access to internet services. Failure to frequently update restaurant web site may lead to trailing performance. Lack of enough information about the restaurant may make marketing and advertising in effective. 3.3 Website analysis 10 Steps are followed in order to analyze a web site. Understand the purpose of the website immediately. Navigate through the website quickly and when you are lost then exit the web. Find out whether the website is attractive. Look on how white space page is displayed. Website covered with images means that the legibility is bare. Navigate and find out where you are there and why. Typography should be clear througho8ut the website search. Website should be well organized with invisible grids provided underneath. When the content is placed in all part of the page then it means the designer had been lost in the designing of the web. Colors used in designing the website should be used in alignment with the content. Colors that are not interesting to the viewer of the website make the design to fail. The design of the website should be consistency from the start to the end of the page. The website should be designed in a way that is compatible to the browser whether internet explorer or fires fox. Website should be created fast and light so as to ensure easy and quick browsing without waiting for minutes for the page to be displayed. 4.0Research Methodology 4.1 Content analysis of the website chosen Under this section we shall use an example of a website of Steve restaurant in Toronto. The website is www.steves restaurant.ca. The website among many others discussed is very explicit and shows all the details in the web page. In order for a restaurant to succeed in internet marketing the website should be very attractive. Steves restaurant website has a clear purpose for the business activity to be carried. When we look at the displayed page the hotel building is clearly drawn and written with words which are inscribed in red color.Steves Restaurant The content is not paced in all the part of the page but here are spaces underneath. The website is easily navigable and the pages are consistent from the beginning to the end. The colors used in the pages especially when you browse to the menu page are very attractive. When you look at the costs of meat, eggs and pancake all appear in different colors ranging from red, blue, yellow, and white. Pages are light and fast to open and a person does not wait for long to be displayed. Topography is clear and the website is compatible to the users of internet explorer and Mozilla fire fox. A restaurant which can afford to develop a website like the one discussed a above then it is in a good position to market itself both internationally and locally. It can increase sells and the flow of the customers within the region of operation. 4.2 Reliability and validity Because Steves restaurant has been in operation since 1946 in Toronto in the U.S then any other hotelier or a business exercutitive can create a website which is clear and professional like that of Steve. The menu, home page, map, info, photos, contest and contact us are well displayed. Telephone numbers are provided on top of the first page. Images of tables, chairs and small tomato sauce bottles are shown. The restaurant looks to be located in a busy street with people moving up and down. The building appears greyish in colour and the area is cool with enough shade. 4.3 Limitations to research To arrive at a discussed website for a given restaurant is very hard because you first ask yourself whether to create your own website or to look for examples of websites that have been created following the crucial ten steps for web design. Some pages providing clear website designs may not open therefore derailing the research exercise. It is costly to carry out an internet search especially in regions where internet cyber cafes are few. 4.4Conclusion Internet marketing especially for food and beverage providers is important. Most restaurants especially in the developed countries should hire qualified web designers to design restaurant websites. Websites should be changed after a given time to make them look a new to increase the customer base.Owers that dont recognize internet marketing especially in the United states, England, Spain, France and others need to change their business marketing altitudes and adopt modern ways of online marketing. Food has more weight than experience and excellent advertising and marketing functions should be addressed online.

The Anarchist Journal, Mother Earth :: Mother Earth Essays

"This version of Mother Earth was an anarchist periodical aimed at bringing up progressive issues, and discuss these. It was in circulation among people in the radical community in the United States from 1933 - 1934." -- Wikipedia Repeatedly in history, conceptions of nature have served as ideological justifications for political theory. The most obvious example is the Hobbesian state of nature against which even the most oppressive government appears perfectly legitimate. Whereas in most cases of political theory, nature looks like an incompetent savage or unreliable tramp, some anarchist lines of argument instead offer versions of nature as infinite, loving, or otherwise better than the artifices to which it is implicitly opposed. Whether for or against nature, depictions of the natural world in political theory consider it in cultural units of m eaning, a combination of icons and stereotypes that change not only our understanding of nature, but also of the units of meaning being referenced. In the early twentieth century journal Mother Earth, a construction of nature comes together, in a publication interested mostly in anarchist and feminist goals, that worshipped nature as a huge, consuming, feminine super being. Certain traits in the construction of nature in this journal form an account of nature as a particular type of femininity to be admired, a move laden both with direct strategic value and creeping implications for the idealizations of womanhood. In order to establish the desirability of the journal’s goal of a world without artificial systems of control, the opposition of nature and artifice is a crucial first step.

Stephens Journey to Maturation in A Portrait of the Artist as a Young

Stephen's Journey to Maturation in A Portrait of the Artist as a Young Man by James Joyce    In A Portrait of the Artist as a Young Man, the author James Joyce uses the development of Stephen from a sensitive child to a rebellious young man to develop the plot of the novel. In this novel, Joyce suggests that through Stephen's experiences with religion, sexuality and education, Stephen not only becomes more mature but these experiences also inspire him to redefine his world and his understanding of his true feelings about art. Religion, besides the practical need for food and shelter is one of the most powerful drives in Stephen's life. Religion serves as Stephen's guidance and saviour yet it is also responsible for his tormented youth and distracting him from his artistic development. As a child growing up in a strict Catholic family, Stephen is raised to be a good Catholic boy who will follow the teaching of Catholism as his guidance in his life. The severity of his family is shown when his mother tells him either to "apologise" (4) or "the eagles will come and pull out his eyes" (4). Stephen is taught by his mother to be tolerant when she "[tells] him not to speak with the rough boys in the college" (5). Similarly, Stephen's father also taught him a Catholic quality by telling Stephen "never to peach on a fellow' (6). Evidence of Stephen following the "never to peach" (6) quality is shown when Stephen agrees not to tell on Wells for pushing him into a ditch. However, as Stephen matures into his adolesce nce, religion becomes his savior rather than his guidance. As Stephen's family condition declines, he sees priesthood as a way to escape poverty and shame. In fact, priesthood is an opportunity for Stephen's personal gain... ...lly as [he] can, using for [his] defence the only arms [he] allow [himself] to use - silence, exile, and cunning" (226-269). By discussing how education affects Stephen from a child to a young man, Joyce has shown the reader Stephen's development as an artist and human being. The novel, A Portrait of the Artist as a Young Man is an autobiography of James Joyce who delivers the influential aspects in his life and his artistic development to the reader through the eyes of the fictional character of Stephen Dedalus. In the novel, Stephen's journey to maturation and to become an artist is influenced by his religion, sexuality and education. Yet, Stephen is able to overcome the obstacles result from these aspects and experience his life to its fullest.    Work Cited Joyce, James. A Portrait of the Artist as a Young Man. 1916. New York: Penguin,1993.   

Healthy Fast Food Essay -- Essays on Fast Food

It is nearly impossible to turn on the television or radio and not be hit with advertisements introducing the latest fast food trend – fresh and healthy food options. More often, the media bombards us with slogans such as Subway’s common pitch to â€Å"eat fresh† or McDonald’s million-dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt turn from the greasy, deep-fried originals at the fast food chains to more health conscious food choices. Even a documentary of a man named Morgan Spurlock made headlines and won awards when he ate McDonald’s three times a day for a month and publicized the effects through a movie called Super Size Me. Shortly after Super Size Me caught high publicity attention, McDonald’s has introduced three â€Å"garden fresh salads.† Other popular fast food chains were not far behind the healthy menu options McDonald’s has offered, and soon numerous salad, yogurt, fruit, and grilled chicken food items popped up on every fast food menu. The message is simple; people are becoming too fat due to the consumption of fast food. Therefore, obesity and the demand for fresh, quick food service have increased the popularity of health conscious food selections on fast food menus.   Ã‚  Ã‚  Ã‚  Ã‚  Obesity, especially child obesity, is becoming more of an epidemic concern among society today and commonly linked to fast food. Recent data suggest that nearly fifteen percent of U.S. youngsters and almost one-third of adults are obese; and everyday nearly one-third of these U.S. children aged four to nineteen eat fast food. Yale University obesity researcher Kelly Brownell said, â€Å"Fast food contributes to increased calorie intake and obesity risk in children† (CBS News). No wonder parents are becoming concerned with the options children have when facing a fast food menu. Parent complaints are not enough of influence to entice the big-ticket fast food joints to make a healthy switch, however, lawsuits is. The nation's obesity epidemic has focused attention on fast-restaurants, and while recent class-action lawsuits attempting to blame McDonald's Corp. for making people fat have failed, many chains have begun offering healthier fare in fear of lawsuits (CBS News). A growing concern with on-the-go food consumers is the freshness and dietary guidelines that go into their diet. Tight schedules make people spend m... ...r, are not the causes for the change – it just happens to fit in perfectly with the scenario. Obesity and freshness have provoked a new health trend in fast food, and it is no secret with all the advertisements. So dare to super size an order of healthy fast food – a once considered oxymoron now becoming more of a reality. â€Å"Diet Trends Today.† May 20, 2004. Blog Spot. June 25, 2005 http://ffood.blogspot.com/ â€Å"Fast Food Linked to Child Obesity.† January 5, 2003. CBS News. June 25, 2005 http://www.cbsnews.com/stories/2004/01/05/health/main591325.shtml â€Å"Fast Food Trends Analyzed.† April 11, 2005. Biz Community. June 25, 2005 http://www.biz-community.com/Article/196/87/6281.html Martin, Andrew. â€Å"What’s Next for Fast Food? McTofu?† June 15, 2005. Chicago Tribune. June 25, 2005 http://news.yahoo.com/news?tmpl=story&u=/chitribts/20050615/ts_chicagotrib/whatsnextforfastfoodmctofu Solomon, Jesi. â€Å"Healthy Fast Food.† February 2005. Star Chefs. June 25, 2005 http://starchefs.com/features/trends/healthy_fast_food/index.shtml â€Å"The Next McDonald’s?† December 2002. Springwise Newsletter. Trend Watcher.com. June 25, 2005 http://www.springwise.com/newbusinessideas/2002/12/next_mcds.html

Nagorno-Karabakh Conflict

Introduction From the beginning of the 1988 a conflict lasts between the South Caucasian nations of Azerbaijan and Armenia over the ownership area of Nagorno-Karabakh. The conflict has resulted in a considerable crisis especially in Azerbaijan, with the number of dislocated refugees close to approximately one million. As a result of the war over the NK region with Armenia, Azerbaijan has lost the entire NK region and 7 more surrounding districts of Lachin, Kelbajar, Agdam, Gabrail, Fizuli, Khubadly and Zangilan to Armenia. So Azerbaijan’s territories are occupied and lost fourteen percent of the territory. The conflict is considered as an internal conflict by the major powers and international organizations. As known, from the beginning of 1988 the conflict over Nagorno-Karabakh had an intra-state dimension which means the struggle for independence of Nagorno-Karabakh where are populated Armenian population. But since the beginning of 1922 the conflict possesses an inter-state dimension between two sovereign states: Azerbaijan and Armenia. So the conflict has become one of the most intractable disputes in the international arena and it is also the conflict of the region which has the largest geopolitical significance. So Azerbaijan and Armenia, as the two former Soviet Republics fought over the NK region from 1987 to 1994 in the forms of first communal clashes. Despite the fact that both states agreed on a cease-fire on the conflict in May 1994, the outcomes of the war are political turmoil, territorial losses and mass displacements. Though two sides recognized and ceased-fire armed force, but nevertheless conflict or confrontations existing in the form of diplomatic relations and by other ties relations. Problem and Significance The problem of this conflict lies under the disagreement of belligerents: Armenia and Azerbaijan. Especially, on the side of Armenian which occupied over the enclave land and doesn’t want recognize any resolution are contested and suggested by organizations. Here, one of the problems is influence of external powers which can support its side and made financial and military aid. Also here another problem is the refugees’ problem from both sides to the conflict and their integration into society. To this day, discussion of the problem of refugees has focused exclusively on Azeris from Karabakh or Armenia, with no serious mention of Armenian refugees from Azerbaijan. A comprehensive and fair solution to the refugee problem, consistent with the most basic international human rights standards, will treat all individuals that qualify as refugees independent of their national identity or current location of residence. But in case of significance, the main issue is the security issue which is so fragile. Because Caucasus states are located nearby Europe, Central Asia, Russia and Islamic states in which there are sufficient problems. It is so fragile because the conflict can effect to the neighbor states. This long-lasting problem must be provided by international organizations which peace-making process is going now and for future keeping safeness or security to the neighbors and for their sovereignty status. And this status must be resolve or guaranteed. Literature Review. The Armenia-Azerbaijan conflict over the Nagorno-Karabakh (NK) region of Azerbaijan, which in its modern form has continued for 20 years, is a complicated case study of multi-vector and multi-layered claims, mostly from the Soviet times, ranging from history, economy, and legal status, used to justify the military occupation (along with seven adjacent regions). The article illustrates that some of the weaker claims were dropped altogether, whilst others were continually mixed with additional charges to make them â€Å"stick†. Despite solid legal, historic and moral grounds, Azerbaijan has been lagging in clarifying and explaining the fictitious charges of NK’s supposed transfer to Azerbaijan’s suzerainty in 1920s, the legal status of NK itself, its economic and financial well-being, and the impossibility to apply the 3 April 1990 Soviet Law on Succession to the NK case whether for the purposes of justifying its independence or attachment to Armenia. Despite all the challenges and blame shared by all sides, NK and adjacent currently occupied territories are recognized as part of Azerbaijan, with the latter retaining all rights, including military, to return it under its full sovereignty. So, there are many scholars that wrote articles about Nagorno-Karabakh conflict. I want to mention some famous scholars’ articles. Philip Gamaghelyan wrote article about â€Å"Intractability of the Nagorno-Karabakh conflict: A myth or a reality? He provides a stakeholder analysis and examines political, economic, security and socio-cultural dynamics of the conflict. Distinguishing between the positions and the interests of the main actors, the paper evaluates the peace process, reveals the factors accounting for its continuing failure and develops recommendations on how the conflict can be resolved. This article is intended to call in question the myth of the intractability of the Nagorno-Karabakh conflict. Philip Gamaghelyan: â€Å"The ‘intractability’ of the Nagorno-Karabakh conflict is not attributable to the lack of vitality of a particular solution†. He also argues that any agreement that establishes a definite solution would require some concessions would dissatisfy one or both parties and would produce powerful ‘spoilers’ that could sabotage the peace process. Therefore it is necessary not to look for a fast solution, but to develop a long-term strategy of addressing underlying issues of the conflict such as mutual perceptions, security issues and democracy. In our opinion, the ‘intractability’ of the conflict in this article largely originates from the desire of parties to have a sense of the final status of the region, before addressing the underlying problems. I suggest that if this approach is reversed, all other issues are resolved, and an acceptable level of stability and cooperation in the region is achieved, the final status of Nagorno-Karabakh will become less significant, which will make it easier for parties to come to a compromise. Next article â€Å"Democratization as the key to Nagorno-Karabakh conflict resolution† was written by Tigran Mkrtchyan. Tigran Mkrtchyan: â€Å"Theoretically the risks of war or re-emergence of war are reduced by democratization and exacerbated by reversals in the democratization process, but rapid democratization which was the case after the collapse of the Soviet Union may bring weak regimes unable to establish effective control and political order† He mention these questions in his article â€Å"What can democratization give? Can it reach the peace? †. And also he mention â€Å"Political change or democratization can take many different forms and need not proceed in a unidirectional or linear fashion. The significance is that there be steady movement towards democracy in a given state. Changes toward autocracy and reversals of democratization are accompanied by increased risks of war involvement. Reversals are riskier than progress†. At issue therefore is not the rapidity of change toward democracy but the linearity of the process. Also the elections are indeed the first test of democratization, but by fair and transparent elections only one does not build a democratic society. So the ‘dangerous democratization hypothesis’ has suggested that emergent democracies may be quite prone to international violence, largely because of â€Å"deformed† institutional forces. The conflict is an obstacle to democratization, the solution of the war in the long run also rests with democratization. Democratization or â€Å"mature democracies† do not wage wars against each other. The democratization tendencies in the Soviet Union made many ethnic-nationalist conflicts within its space because the democratization was incomplete and political institutions weak. So, he think in order to have complete democratization they need to consolidate their internal institutions and elect or choose a good leader. Last article that I want to mention is â€Å"Nagorno-Karabakh: basis and reality of Soviet-era legal and economic claims used to justify the Armenia-Azerbaijan war† written by Adil Baguirov. In his article he maintain that regarding the early claims that the economy of NK region was supposedly deliberately neglected by Soviet Azerbaijani authorities, to both â€Å"punish† and â€Å"root out† Armenians, and this, allegedly, left no choice than for Armenian separatism and military action. Ironically, this argument did not stand the test of time and has been disproved by the fact, that the economic situation of the remaining Armenians in the occupied territories today is hardly better than it was before the war. This is not only the consensus of foreign journalists visiting the occupied territories, but also of the OSCE fact-finding mission in February 2005 – he argues such like this in his article. Hypothesis. Russian’s support to Armenia led to occupation 20% of territories of Azerbaijan. Hence we understand that Russia totally support Armenian Governments and it is a one of the cause unresolved long – lasting conflict. Russia behind of this conflict as known obviously wants to keep influence to Caucasus states especially to Armenia, despite of other major powers in international arena. Subjects of study. In our work we are studying – Russian role in the conflict and its support for Armenia, consequences of the war, possible ways of resolving. To find out the ways of resolving and to determine the right side we also use UN Charter and International Law. Exactly we will look at the International Laws branches – sovereignty of the state, self-defense right and self-determination right. Measurement. As â€Å"Russian support† we mean military, economic and political support of Russia to Armenia and its pressure for the Azerbaijan government. Another term is â€Å"Self-determination right† – means right for determining of their future, political system, sovereignty and etc by groups, nations, and autonomies. â€Å"Self-defense right† – the right for declaring a war for the other state in situation when it attacked first or preparing to attack. References: †¢ Philip Gamaghelyan: â€Å"Intractability of the Nagorno-Karabakh Conflict: a myth or reality? † †¢ Shahen Avakian: â€Å"Nagono-Karabakh, Legal Aspects†. †¢ www. flashpoints. info Nagorno-Karabakh: Azebaijani and Armenian perspectives. †¢ Tigran Mkrtchyan: â€Å"Democratization as the key to Nagorno-Karabakh conflict resolution† †¢ www. wikipedia. org Nagorno-Karabakh Conflict †¢ Nora Dudwick, â€Å"Armenia: Paradise Regained or Lost? † in Ian Bremmer & Ray Taras (Ed. ), New States, New Politics: Building the Post-Soviet Nations, (Cambridge: Cambridge University Press, 1997), p. 84; †¢ George Joffe, â€Å"Nationalities and Borders in Transcaucasia and the North Caucasus,† in John F. R. Wright, Suzanne Goldenberg and Richard Schofield (Ed. ), Transcaucasian Boundaries, (London: UCL Press, 1996), p. 25 †¢ Adil Baguirov: â€Å"Nagorno-Karabakh: basis and reality of Soviet-era legal and economic cl aims used to justify the Armenia-Azerbaijan war† †¢ Turkish Weekly Journal:† Nagorno-Karabakh Problem: Claims, Counter Claims and Impasse† by Guner Ozkan