Essay --

Executive Summary descent Asia, is the market leader of low cost carriers in Asia, intimate on the excellent record of bringing for innovative concept into the business. Air Asia is a low cost carrier that keeps position in the worlds records. Strategic management has played a rouge role in successfully of many business institutions in the world of many airlines including Air Asia. in that location are many parts in this report such as company background, SWOT analysis, target market, monitoring and evaluation, marketing mix, and budget. So as to tiller more profit for Air Asia, a marketing strategy has been excogitatened to have a better growth throughout this marketing action plan in the near future. Lists of put over and ContentFigures/ Tables PagesFigure 1 Competitive of Air Asia..5Figure 2 The Strategy Clock of Air Asia......10Figure 3 Product Life Cycle of Air Asia...12Table 1 Product and Services of Air Asia.6Table 2 Competit ors of Airasia.................................................................................................7Table 3 Strength and Weaknesses of Competitors........8Table 4 SWOT Analysis of Air Asia.........9Table 5 Marketing Action Plan of Airasia...............................................................................14Table 6 Budget of You cut down I fly of Air Asia..15Table of Contents PageExecutive Summary..1List of Figures and Tables.........2Table of Contents... ... low-income and medium-income group because of them do not have so much money to buy an expensive ticket to travel, so that Air Asia promote this plan to let more people can have a chance and go travel with this promotion plan.There are some alternative plans for the marketing action plan such as game plan. Air Asia provides constituency ethical serving to places they want or need to go to as well as at an equitable and forecast price . As well as the price is obviously a significant element driving the marketplace, it is definitely not the only one. It will not be our aim though we whitethorn occasionally lowest price on the market competitors. Nor will we look for to be the highest priced, either a reasonable fare basis, perspicuity, and equitable linked with good service and greater expediency than furnished elsewhere, be going to be our guiding principles (Svala, 2013).